Creative Communications
The most effective communication work is based on outstanding creative insight, strategy and execution and that applies to the charity, not for profit and positive brand creative work as much, and perhaps even more so, than in traditional comms work.
Creative work in this sector has traditionally been relatively conservative and emotion-led, following a traditional pattern of ‘pulling on the heart strings’ and gently applying guilt to demand a response.
Our creative approach is different. We look at your task as if it were a commercial brand brief and apply all the same levels of rigour, insight and creative thought to it, allied with a conscientious and ethical lens to ensure that we respect your organisation’s commitment and attitude.
We believe that every brief deserves the best creative work and the most effective communications plan and we have established The Ripple Effect to do both.
Broadcast PR
Broadcast PR is a fantastic way to bring your brand, product or campaign to life.
Audiences tend to be much more responsive to audiovisual content than written information, particularly if it is presented by someone they trust – a notion supported by several academic studies and journals.
We offer end-to-end broadcast consultancy and execution including strategy development, talent negotiation, media relations, b-roll and video production, studio hire (both remote and in-person), outside broadcast and media training.
These mediums offer an engaging and relatable experience, combining a human connection (via case studies or a spokesperson) with compelling words and pictures.
Examples of this service include:
- Consumer Broadcast Campaigns
- Corporate Broadcast Campaigns
- Consumer Media Campaigns (Press & Broadcast interviews)
- Corporate Media Campaigns (Press & Broadcast interviews)
- On-air Product Reviews
- On-air Tastings
- Product launches
News Generation
We craft campaigns that demand attention and cut through the ever-evolving news agenda.
We get great earned coverage in top tier press across print and online.
Our goal is to position your organisation as a credible source of newsworthy information and a true expert in the public eye.
Media strategies are based on your audience profiles to ensure they work incredibly hard for you and we then ‘media test’ our concepts with key contacts to ensure relevance and impact.
Examples of this service include:
- Press release crafting
- Business profiling
- Newsjacking
- Expert led advice pitching
- Lifestyle/ glossy pitching
- Showbiz/talent ambassador pitching
- Case study pitching
- Asset pitching
- Earned newswire distribution
Retained Strategy
So your first campaign is in the bag, it’s gone brilliantly and stakeholders are impressed… What next?
You could work with us on additional projects, enquire about our Credit Packs, or we could produce a proposal for a retained approach. The choice is yours, but there are clear benefits for the latter…
What you can expect from working with us:
- Building a relationship with a dedicated team
- Working to clear targets and objectives
- A long-term program that works to build expertise, increase awareness and establish strong media relationships
- Getting your brand in the public eye by garnering media and speaking opportunities
- An ongoing insight driven media relations program to attract new clients or customers
- Identify opportunities for you to get involved through company news, expert comment, story hijacking and opinion articles.
- Creative campaign ideation, strategy & execution
- A press office team, where announcements, press releases, media enquiries are handled by experts who know how to respond and manage relationships with the media.
- Availability at short notice, ready to help out with any urgent matters.
- Achieving both short and long-term goals
- Working within a flat monthly fee
