Giving back is at the core of our business.
We donate 2.5% of our profits to two small charities each year alongside a year’s worth of pro-bono comms support, our staff volunteer quarterly and we advocate for the island we call home – all whilst urging the wider industry to follow suit.
It is so important to us that we give back, and think about how our business can work for good, not just for profit. Our 2.5% Promise has been integral to the way we work from the moment we started, and we’re excited to continue this for another year.
So far, we have been fortunate enough to partner with six incredible organisations around the world and have donated over £15,000 of our profits to The Childhood Trust, Southern Thailand Elephant Foundation, Refuge4Pets, Changing Faces, Winston’s Wheels and Switchback, a men’s prison rehabilitation charity – enabling each organisation to create impactful change via our fully unrestricted funding.
PR for good
Last year, we increased our pro-bono offering for our partners, and we were lucky enough to be invited to attend one of Switchback’s events, experiencing first-hand fantastic spoken word and music performed by the Switchback trainees. We secured coverage in Resident Advisor and The i paper.
Antonia Cross, Head of Influencing at Switchback shared: “I am so proud you got to see the amazing men your PR support and fundraising has directly impacted. Such a joy to have a charity partner so engaged – and also a team that’s just such good fun! And really ‘gets’ Switchback. Stefani – your media support in the run up has been amazing – that iPaper The Weekender piece may be my favourite bit of Switchback media ever- you were efficient, swift and totally advocated for us as your client – the perfect PR rep throughout – smashed it”.
Our new partners
After weeks of research, days of deliberation and some healthy office debate, we’re excited to announce our newest charity partners for 2025/26.
This year we will activate our 2.5% Promise for river campaigning charity River Action UK and retired police dog charity Thin Blue Paw Foundation.
River Action UK
River Action UK fights to protect our rivers, and finding ourselves on the tidal Thames, this was an important cause close to our hearts. Their efforts to tackle the issue of Britain’s polluted rivers comes with the overarching goals of empowering local communities, mobilising public opinion, and advocating for government policy and change to industry practices.
Katy Shorten, River Action’s Senior Development Coordinator said: “We’re delighted to be chosen as one of The Ripple Effect’s charity partners this year. Their creative skills and passion for rivers will go a long way in supporting our mission to rescue Britain’s rivers”.
Thin Blue Paw Foundation
Thin Blue Paw Foundation is a national charity supporting, rehabilitating, protecting and celebrating serving and retired police dogs across the UK. Police dogs dedicate years to serving their communities and helping fight crime. Once retired, police dogs do not receive a pension or any other financial support from the government or the police force they served with, meaning that the responsibility for their care and the cost of their vet bills falls solely on their ex-handler or new owner.
Kieran Stanbridge, Chairman of the Thin Blue Paw Foundation said: “We’re thrilled to have been selected as The Ripple Effect’s charity partner for 2025. Police dogs undertake heroic work throughout the United Kingdom daily, and it’s thanks to partnerships like ours with The Ripple Effect that we are able to provide these heroes with the retirement they deserve”.
Stefani Konstantinesku, Account Executive at The Ripple Effect said: “We are so excited for the year ahead, and to get stuck in with the teams at River Action UK and Thin Blue Paw Foundation. I felt really excited to get to take the lead on choosing our charity partners this year. We really hope to be an extension of their team, and to collaborate on some amazing projects which will raise awareness and encourage action. Located on the tidal Thames, and being huge dog lovers in the office, these two charities just felt like the perfect fit for us”.
