For over two years we have used our in-house expertise in insight and earned media to work as a PR partner and advise OpenTable’s earned media strategy internationally.
The Challenge
OpenTable approached The Ripple Effect as a PR partner to create series of consumer opinion polls across key markets including US, Europe, Canda, Taiwan, and Mexico.
The key objective was to showcase OpenTable and their expertise within the hospitality space, whilst also maximising media breadth and reach potential.
The Approach
Develop creative angles around their internal booking data and build the public profile of VP of Growth Markets, Robin Chiang, across press and broadcast platforms.
Analysed key internal data trends to interpret booking preferences, and compared consumer dining behaviours across markets.
Highlighting opportunities for OpenTable to be positioned as industry experts.
Broadcast interviews pairing internal spokespeople with third party ambassadors to add a more human behavioural element to the conversation.
The Outcome
Top tier profiling opportunities for C-Suite decision makers – Lucy Taylor, VP EMEA on Sky News Ian King
High reach press coverage in major national publications across international markets (US, Europe, Canada, Taiwan, and Mexico)
High profile campaign interviews secured with Good Morning Britain and ITV London.
