Elevating the profile of Social Investment Business
The Challenge
Social Investment Business (SIB) is a UK charity and trading company providing loans, grants, and financial support to charities and social enterprises, managing one of the country’s largest social investment portfolios.
SIB enlisted The Ripple Effect to lead media relations for two key announcements, aiming to tell a national story through a local lens—focusing on tangible community impact.
The Approach
The first campaign focused on the rollout of the second phase of the Government’s £300 million Youth Investment Fund, highlighting the 43 youth services set to benefit. Our media strategy identified key local outlets and tailored multi-media press and broadcast releases to ensure relevance. We also positioned Laura Furness, Head of the Youth Investment Fund, for interviews.
Research revealed that over 7,300 community buildings in England fail to meet basic energy efficiency standards, posing a major challenge for the social sector.
Our targeted, localised approach aimed to apply pressure from the ground up.
The second campaign followed the release of the latest Department for Levelling Up, Housing and Communities statistics, continuing our focus on community-level impact.
The Outcome
The campaign delivered significant media impact, successfully amplifying Social Investment Business’s message and driving awareness at both national and local levels.
For the Youth Investment Fund announcement, our targeted media strategy secured an exclusive with The Guardian, positioning SIB as a key voice in the conversation around youth sector funding. By tailoring press and broadcast materials to highlight the impact on specific communities, we achieved widespread regional pick-up, ensuring that the funding story resonated locally.
Overall, the campaign generated 68 pieces of coverage across press and broadcast, reinforcing the importance of youth investment and energy efficiency in community spaces. This extensive media reach resulted in a potential audience of 225.8 million, significantly increasing visibility for SIB and the impact of its work.
