Research & Insight

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Our team of qualitative and quantitative consultants will ensure you get the data you need to deliver the narrative your audience will love.

Quantitative Research

Insight is and always will be at the heart of what we do.

Our network includes over 100 million potential respondents across 92 countries. We can deliver any element of data creation on your behalf, from questionnaire design, to scripting and hosting, ensuring we curate insight through analysis of results and custom evaluation

Through rapid representative polling in the UK and internationally, we ensure our client partners always have the information they need at their fingertips – whether it’s for market research, brand tracking, informing campaign creatives, pitching or PR stories.

Our services include:

  • Brand/Campaign Tracking
  • Market Research
  • A/B Testing
  • Pitch prep
  • PR Stories
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Qualitative Research

In order to dig deeper into people’s experiences and behaviours, it sometimes you have to get more ‘hands-on’ .

Developing (and working in tandem with a quantitive approach), we can go deeper into consumer behaviour patterns and attitudes, exploring and understanding every element of their decision-making process.

We work alongside your team to tailor the approach, understanding that researching different products or services requires a specialist suite of methodologies and techniques.

Our offering is available in the UK and globally paired with expert moderators and translators to best fit your needs.

Examples of our services are included below:

  • One-to-one Interviews in person
  • One-to-one Interviews remotely
  • Formal Focus Groups (Neutral Setting)
  • Informal Focus Groups (Naturalistic Observation)
  • Campaign Evaluation Research
  • Brand Tracking
  • Employee Experience Research
  • Customer Experience Research
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Whitepaper Curation & Design

Our White Paper Curation & Design service is designed to help our client partners establish thought leadership, engage their target audience, and drive strategic objectives through high-quality, authoritative content.

We understand the power of a well-crafted white paper to position your brand as a trusted expert in your industry.

Our service combines in-depth research, compelling writing, and professional design to create impactful copy that resonates with your audience.

What we offer:

  • Strategic Consultation
  • Expert Research and Content Curation
  • Compelling Writing and Storytelling
  • Professional Design and Layout
  • Review and Revision
  • Distribution Strategy
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