A media launch for the much anticipated second season of Catfish UK with new presenter YouTuber, podcaster, and viral sensation Nella Rose alongside co-star Oobah Butler.
The Challenge
A media launch for the much anticipated second season of Catfish UK with new presenter YouTuber, podcaster, and viral sensation Nella Rose alongside co-star Oobah Butler.
The Approach
The target demographic for Catfish was identified as 18-35 with a largely even gender split. Nella’s following is largely weighted towards major cities, notably towards London. Media was targeted based on securing high reaching platforms that influenced these key demographics.
The Outcome
The campaign garnered an audience reach in excess of 20.3M with the team securing high-level and diverse coverage for the launch. This included the likes of Capital Xtra, Hypebae, BBC London, British Blacklist Podcast, Metro & their Smut Drop podcast, Foundation FM and multiple regional BBCs, all building significant excitement ahead of the first episode airing.
